Sumner Walker in an early news report of the new apartments. ''Occupants of the building will be able to reach the loop district in 12 minutes by auto,'' gushed leasing agent E. Apartments that faced Sheridan Road (Lake Shore Drive) were 50 percent more expensive than units along Roscoe Street. Original rentals of $11,500 to $12,500 a year were paid quarterly with leases of five to 10 years.
Schaefer, who at that time spent $200,000 to decorate and furnish his 8th-floor apartment. Morse was a piker compared with his neighbor, millionaire Peter J. The Economist, a weekly real estate publication that preceded today`s Realty & Building, reported in 1921 that ''he is working out some very elaborate decorations expending probably $60,000.''Ĭol. Morse, vice president of Fairbanks, Morse and Co., who combined two apartments into one with 20 rooms and nine baths. He occupied the entire 10th floor penthouse with what was described at the time as an ''aerovilla.'' Goetz, president of Para Rubber Tire Co., built 3400 in 1920 at a cost of $1.5 million for land and building. In all, Epstein said the rehab involved redoing a total 130,000 square feet of rentable space on nine floors plus the three-penthouse 10th floor. The entrance was restored to its original design. The north carriage entrance with its porte a cocher has been reopened as a dropoff for the newly constructed card-key security indoor/ The building roof was replaced and the Bedford stone facade cleaned and tuckpointed. The main lobby has been repaneled in mahogany wood-paneled elevators were refurbished totally. Terrazzo floors were installed in first floor common areas, elevator lobbies and halls. Restoration included removing false ceilings and preserving or repairing original marble fireplaces as well as vintage ornamental plaster and moldings.
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